Lizardbreath Designs
Elizabeth Olmstead

Blog

The Science of Choosing Brand Colors

When choosing colors for your company, it’s not all about which is your favorite color and what you feel looks good; it all comes down to what you want your company to say to your audience. As a corporate designer, I have had experience working with companies who wanted to find their voice and other companies who wanted rebrand their voice. When I originally branded Lizardbreath Designs, I went with two of my favorite colors. I will go into further detail about the thoughts and beliefs behind choosing the correct colors for your brand. For clarity, we will be talking about additive colors of the CMY (Cyan, Magenta, and Yellow) color wheel as opposed to subtractive colors RGB (Red, Green, and Blue). I will also be including Black and White when discussing monochromatic.

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