GreaterGood
Veteran Site
The Veteran Site focuses on providing supplies and meals to American veterans who are at risk.
When assigned the Veteran Site, the goal was to create a recognizable brand identity through colors, fonts, and imagery, allowing the customer to know immediately who the email was from without reading it.
The main goal of the imagery was to portray the gravity that the American Veterans face as well as the joy and relief they have when receiving the donations.
GreaterGood focuses on generating donations for causes that are important around the world as well as domestically. The assistance given by customers goes directly to these initiatives.
While one side of the company is non-profit, the other is for-profit and sells merchandise where a portion of the price is a donation to the cause of the customers’ choice.
Establishing a unique value proposition to showcase our individuality as a company and brand was paramount. These UVPs needed to show the good the company did while also portraying the difference made.
Driving traffic to the site’s blog articles allowed the company to share heartwarming stories, specifically about the military and veteran community, with the customer.
Elizabeth Varney
Living In
Detroit-Metro, MI
